About
I have been the person accountable for the number.
Wijkmark Consulting is my advisory practice. Behind it are fifteen years split between founding companies and running large operations — which means the advice tends to come with the caveats consultants leave out.
The short version
I started building companies while studying law in Lund, and never really stopped. Eight ventures later — a payments business grown from 200k to 21M SEK in turnover, a gig-economy marketplace launched in Sweden and Kenya, an employer-branding platform now at 4M SEK ARR — the pattern is the same: enter a market properly, or not at all.
In 2019 I became the first employee for Bolt in Northern Europe. Over the following years I launched and scaled the region, stepped in as Sr. General Manager for the UK & Ireland — Bolt's largest GMV region globally — and then took on Regional Director for the Americas. Full P&L ownership in every role, €2.6bn in combined annual GMV, and teams of 300+ people.
Alongside that I have held seven board seats, including a chairmanship, across fintech, mobility, credit, and technology. That combination — founder, operator, board member — is what I bring into an engagement.
Education
- Master of Laws (LL.M.), European Business LawLund University · 2012 – 2014
- Bachelor (exchange), Business Administration & ManagementHEC Montréal · 2011
- Bachelor (B.Sc.), Business LawLund University · 2009 – 2011
Languages
- Swedish (native)
- English (proficient)
- Norwegian (advanced)
Based
Based in Stockholm — working with companies internationally
How I work
Decide, then commit
Expansion dies from half-funded bets in too many markets. Fewer decisions, made properly, with the resources behind them.
Own the P&L
Advice without accountability is cheap. Every plan I write is one I would be willing to be measured on.
Build the operators
The goal is a team that no longer needs me. Structure, ownership, and cadence outlast any single leader — seven of nine General Managers I hired are still in role after 7.5 years.